The smooth stones came packed in a cardboard box containing a tongue-in-cheek instruction pamphlet for "care and feeding." Dahl estimated he had sold 1.5 million of them at roughly $4 each by the time the fad fizzled. The Pet Rock required no work and no time commitment.
I was 14 years old at the time Pet Rocks appeared on the scene, so obviously, I was not of the age to participate in this fade.
In fact, regular readers of this blog know quite well that I did not start talking to rocks until my college years, and by then these beauties were no longer available for sale. *sigh*
It might be hard for today's generation of "yutes" to comprehend just what the heck was the draw for those who purchased these inanimate Pet Rocks. Kids would lock themselves in their bedrooms, stroking and talking to their Pet Rock, sometimes sharing their innermost fears with them or just the latest school gossip. How sad that such a large percentage of lonely kids in the 70s fooled themselves with this illusion of friendship and isolated them from reality.
Thank goodness for social media, right kids?
R.I.P. Mr Dahl. You were a marketing genius. I can't help but wonder how he would have fared with this idea in front of the Shark Tank.